Freelance Writer Clients – Who’s the Cream of the Crop?

I’ve had many different types of clients and types of assignments as a freelance writer. Some I love; some — not so much.

Of all the different clients and assignments, I’ve learned that there is a particular class of client that has a much higher value to my business than others.

What do you think defines my most preferred client?

Is it:

a. Highest pay rate per word.

b. Fastest to pay.

c. Prestigious byline.

d. Regular, ongoing assignments.

e. Easiest to write.

Preferred Client







What did you pick? A – B – E?

The correct answer is —

d. Regular, ongoing assignments.

I was lucky enough to gain a client at the beginning of my career that provided me with 20 blog articles to write EVERY WEEK. I always knew I had that foundation of work as my base. That client consistently provided me with 10 to 30 articles per week for three full years.

I’d always understood how valuable this client was, but when that client moved in a different direction with his business and this constant feed of weekly articles came to end, I understood the value even more.

When you have clients that contract with you to provide monthly or weekly sets of articles, it greatly reduces the amount of time you need to spend prospecting for new clients and new work. You also develop a relationship that requires very little communication time; expectations on both sides of the relationship become understood.

If a client asks if I can give a better rate for a group of several articles a month, I will quickly answer – Yes!

Volume has shown its value to me as a business owner, even it means writing about the same topic over and over again monthly.

So what does this mean to you?

It means that you need to factor repeat work into your bidding prices. Be willing to lower your prices to gain a client that can provide ongoing volume work. It will pay for itself in administrative time.

You’ll spend less time looking for work, less time on billing and less time with client communication. The longer you keep a client the less admin time that will be involved.

Thankfully, that one client wasn’t my only ongoing client. I continued to add more clients who provide me with either weekly or monthly blogging contracts, but that big one was hard to replace.

That leads to one other issue you need to remember: A client can disappear at any time.

Even though I had a steady ongoing contract that could provide a good living, I never stopped prospecting for work and taking on more clients. I knew that I had no guarantee on how long the relationship would last or how many articles the client would be able to provide for me.

Look for those regular clients, appreciate them, but don’t bet too heavily on them. Keep a wide base, so that the loss of one big client doesn’t send you under.

What are your thoughts on this?

Would you disagree with my priorities?


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