I’ve heard it more than once: “I haven’t heard from that client for several months. I ASSUME they don’t have any work for me.”
Your assumption could be right. But what if it isn’t?
What if they have work they need done but they’ve been trying to do it themselves?
What if some other freelancer has been courting your client and getting the work you could have had?
Instead of assuming that silence means there is no work for you or that the client no longer wants to work with you, what would it hurt to shoot them an email and ask if they have any projects you can help them with?
When your workload is running a little slim, it’s the perfect time to look back over your client list. Who could you contact that you haven’t touched base with in a few months or even a year or two?
I am continually amazed at how many times this simple tactic has landed me new work and often revitalized a relationship with a client.
Recently, I contacted a client I hadn’t heard from in a while and asked about work. He did have work available, but at lower price than he had been paying me before. I was still happy to take it. Once I said yes to that assignment, he sent me another one.
Silence doesn’t mean don’t contact me.
Writers are known for their pessimistic outlooks and lack of confidence. The thoughts inside our head go something like this:
‘They probably didn’t like my writing style.”
“I must have charged too much.”
“I shouldn’t have included that stat.”
“I should have included more stats.”
Instead of assuming the negative, why not just ask? What’s the worst they could say?
The worst could be one of those thoughts that entered your mind, right? And then what?
Then you know what you need to improve on or change! If you’re lucky, they might even give you a second chance.
In my experience, most times you haven’t done anything wrong. People get busy. Sometimes, they have many different freelancers working for them and keeping track of them is difficult.
So send out some emails.
If they don’t respond or they don’t have any work for you right now, set yourself a reminder to contact them again in another month.